Frequently Asked Questions



What kind of content are you selling?

We sell over 40 types of innovative ‘products’ that we list as ‘idea types’ in the Marketplace. These ‘products’, or types of ideas, include television commercials (anything from a video that is ready to air, to a storyboard, to even just a concept), print ads, online ads, new business ideas, new application ideas, new book ideas, service improvement ideas, product improvement ideas, and much more. For a full list of our products, go to our sell page and scroll through each of our different main category tabs. Don’t hesitate to share with us a new type of idea to sell if you have one. We’re always looking for ways to improve.

Who gets to see my ideas?

Anyone can come to the site and browse through the ‘quick view’ of all our ideas. The ‘quick view’ is just a very brief, 10,000 foot, overview of the piece of content being sold. Only official Buyers, who sign our Buyer’s Agreement, can see the ‘full view’ of your idea, which includes the full description of the idea and any appendant media.

Who buys my ideas?

Our network includes many major brands, VC's, agencies, and non-profits. If your idea is good enough, we will get it to the right person.

How do you define a ‘great idea’?

A great idea, first and foremost, must be viable. Which means it must score high on the feasibility scale (i.e. no jet packs). A great idea clearly adds value to a company or person. Obviously, it must be original and timely. Most great ideas pack a punch…like, ‘Why didn’t I think of that?!’ or ‘Hey, that’s a really good idea!’ It also needs to be relatively easy to comprehend. Lastly, it needs to be measurable and have a clearly defined target market.

What is a ‘bad’ idea?

A bad idea is an idea that has already been done, is too broad, doesn’t make sense, is too expensive to execute, doesn’t add value, or is blatantly obvious.

How do you value a great idea?

Since this has never been done before, we are letting our sellers determine the value of their content, with both feedback from IDM and our Buyers. Hopefully, the community will figure it out as we grow. Since many of our products have real world comparables and valuation metrics already in place, we don’t think it will be very difficult to settle into some type of economic equilibrium. For example, companies have already been willing to pay anywhere between $25,000 and $60,000 for a well made, ready to air, UGA television commercial. So if one of our Sellers has made a great UGA commercial that is ready to air, we think it is perfectly reasonable to price it somewhere in that range. This is free market economics at work, so we’ll see how it goes!

How do you protect my ideas?

Most importantly, this is a PRIVATE Marketplace. Only Buyers who sign our Buyer’s Agreement can see the 'full view' of your content. Our Buyer's Agreement includes a general NDA that ostensibly protects all ideas in the Marketplace. However, if your idea, or any part of your idea, is patentable, then it is your responsibility to get the appropriate patent before you submit it to us. If you do not get the appropriate patent, we cannot promise that a Buyer will not try and get one before you. The contract with our Buyers states they cannot blatantly steal anything off the site (as we can see all their digital finger prints). Legally, registering an unregistered patentable idea is not stealing. On the other hand, if you do have a legitimate dispute with a Buyer, it will be handled through binding arbitration. See our Terms of Service for more information.

How do I become a Seller in the Marketplace?

You can become a Seller in the Marketplace in one of two ways. You can either be invited to join by another member or you can apply with an idea, and we, as a company, screen it as best we can for viability. If we think we can sell it, you’re in. If not, don’t hesitate to apply again with another idea. We are trying our best to maintain the integrity of the content in the Marketplace, and while our opinions may differ on one particular idea, we are confident that people like you will continue to have valuable ideas to sell in the future.

How do I become a Buyer in the Marketplace?

Sign up online by clicking on ‘Become a Buyer’ on the home page. Fill out the required fields and we will contact you directly to complete the process.

How do I get paid?

When a Buyer clicks ‘Buy Idea’ in the Marketplace that is a contractual obligation to pay you your (or our, if yours is too high) asking price for that piece of content. Buyers then have 30 days to pay us, and we have an additional 15 days to pay you, either by check or PayPal (your choice). Any distributions from sold ideas we continue to partially own in conjunction with you will be paid biannually in the same manner. See our Terms of Service, or 'How This Works' in the Marketplace for more information.

How long does each idea stay in the Marketplace?

Until it gets sold! However, we reserve the right to take down any piece of content that is no longer original or viable.

How many ideas can a Seller post in the Marketplace?

Right now, there is no limit. However, we reserve the right at any time to limit the number of ideas any member can post in the Marketplace.

Can ideas be removed from the Marketplace if Idea Marketplace doesn’t think they are viable?

Yes. If a Seller posts an idea we think to be detrimental to the integrity of the Marketplace, we will remove it immediately, and without warning.

How do I handle any potential disputes?

All disputes are handled through binding arbitration. See our Terms of Service for more information. Feel free to contact us at if you have any questions or concerns.


How do I become a Sponsor?

You can sign up online by clicking on the ‘Sponsor’ link on the home page. Fill out the required fields and we will contact you directly to complete the process.

Can anyone submit a solution to any competition?


Are my submissions secure?

Yes. The only people who have access to your submissions are the Sponsor and/or the Sponsor’s affiliates.

Does the Sponsor of a Competition take ownership of every submission posted for the specific Competition even if they don’t use it?

No. All rights to any content submitted that did not ‘win’ revert back to the original owner at the conclusion of the Competition.

How do I know if I won?

Sponsors must email the winners within two weeks of the end date of the Competition.

How do I get paid?

Once a winner, or winners, has been finalized by the Sponsor, Idea Marketplace has 30 days to pay the winner(s) via check or Pay Pal.


What’s an initiative?

An initiative is simply an online idea generation forum. It allows any person or organization to pose a question, or a stated objective, to an audience of any size and generate great ideas for the aforementioned question or objective.

What’s the difference between a public and a private initiative?

A public initiative is posed to the entire world, which means anyone can participate. A private initiative is by invitation only and can only been seen by the invited participants. Private initiatives are mainly for private organizations that want to tap their communities for great ideas regarding private matters.

Can anybody start an initiative?


Can anyone post an idea to a public initiative?


Is it free?


How are rewards administered?

Idea Marketplace is not responsible for administering any rewards in the Community section. Please contact the Sponsor of the initiative for further details. However, let us know if a Sponsor promised a reward that they did not deliver. By using our service, Sponsors agree to our Terms of Service which require them to distribute any stated rewards to any winner, or winners.